Privacy policy

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operations, or legal obligations. Any updates will be posted on this page with an updated "Last updated" date. Where required by law, we will notify you accordingly.

How We Collect and Use Your Personal Information

We collect personal information from various sources to provide and improve our Services. The type and scope of information we collect depends on how you interact with us.

Beyond the specific uses listed below, we may use your information to:

  • Communicate with you
  • Operate and improve our Services
  • Comply with legal obligations
  • Enforce our terms of service
  • Protect our rights and the rights of our users

What Personal Information We Collect

Information You Provide Directly:

  • Contact Information: Name, address, phone number, email
  • Order Details: Billing/shipping addresses, payment confirmation, order history
  • Account Data: Username, password, security details
  • Shopping Activity: Items viewed, added to cart, saved items, loyalty points, referrals, reviews
  • Customer Support: Any content you provide through messages or support interactions

Some services may require personal information to function. If you choose not to provide it, certain features may not be available.

Information Collected Automatically:

We may automatically collect usage data through cookies, pixels, and similar technologies. This includes:

  • IP address
  • Browser and device info
  • Access times and pages visited
  • Referring URLs

How We Use Your Information

1. To Provide Products and Services

We use your personal information to:

  • Process orders and payments
  • Deliver products
  • Send transactional communications
  • Manage your account and preferences

2. Marketing and Advertising

We may use your data to:

  • Send promotional messages via email, text, or mail
  • Show targeted ads
    Legal basis (EEA residents): Our legitimate interest under Art. 6(1)(f) GDPR.

3. Security and Fraud Prevention

We use your data to:

  • Detect and prevent fraud or abuse
  • Protect user accounts and the integrity of our systems
    Legal basis (EEA residents): Legitimate interest under Art. 6(1)(f) GDPR.

4. Customer Support and Service Improvements

We use your data to:

  • Respond to your inquiries
  • Improve the Site and Services
    Legal basis: Our legitimate interest in providing quality service.

How We Disclose Your Information

We may share your information with:

  • Vendors & service providers: IT support, payment processors, shipping services, analytics providers
  • Marketing partners: For advertising purposes, in accordance with their privacy policies
  • Affiliates: Within our corporate group for operational purposes
  • Legal reasons: In case of legal requests, disputes, or business transactions (e.g., mergers)

We do not sell or use sensitive personal information without your consent.

User-Generated Content

If you post a review or content publicly via our Services, it may be visible to anyone. We are not responsible for how others use or share that information.

Third-Party Links

Our Site may link to other websites not controlled by us. We are not responsible for their privacy practices. Please review third-party privacy policies before interacting with those sites.

Children’s Privacy

Our Services are not intended for children. We do not knowingly collect personal data from individuals under 16. If you are a parent or guardian and believe your child has provided information to us, please contact us to request deletion.

Security and Data Retention

While we take reasonable steps to secure your data, no method of transmission is 100% secure. Please avoid sharing sensitive information over unsecured channels.

We retain your information as long as needed to:

  • Maintain your account
  • Fulfill legal and contractual obligations
  • Resolve disputes

Your Rights

Depending on your location, you may have the following rights:

  • Access / Know: Request details about personal information we hold
  • Delete: Request erasure of your data
  • Correct: Request corrections to inaccurate data
  • Portability: Request a copy of your data
  • Opt-Out: Opt out of sale/sharing or targeted advertising
  • Restrict Processing: Ask us to limit how we use your data
  • Withdraw Consent: Revoke consent where applicable
  • Appeal: Appeal our decisions regarding your requests

You can exercise these rights by contacting us (details below). We may request verification of identity before processing requests.

Communication Preferences

You may unsubscribe from promotional emails at any time using the link in our messages. We may still contact you for service-related matters (e.g., orders, account updates).

Complaints

If you’re unhappy with how we process your data, you can contact us.

International Transfers

We may transfer and store your data outside your country of residence. If data is transferred out of the EEA or UK, we rely on Standard Contractual Clauses or similar mechanisms approved by the relevant authorities.

Contact Us

If you have any questions or would like to exercise your rights, please contact us: support@rifainsbrand.com

For purposes of data protection laws, Rifains Brand is the data controller unless otherwise stated.